For the first time ever, Seedtag is bringing together professionals from all EU countries in a single, exclusive event in Madrid. Seedtag Xperience is designed to give you an in-depth understanding of Contextual Advertising, its many benefits, and how it can help you achieve both branding and performance goals.
You’ll engage in multiple workshops and knowledge sessions, where you'll explore the latest innovations and strategies shaping the future of digital advertising.
Opening session with Alvaro Solá and Borja Fernández, setting the stage for the summit and its objectives. Welcoming you to two exciting days filled with innovation, new ideas, and breakthroughs, setting the stage for the summit and its objectives.
Nathalie Lethbridge discusses the evolving digital advertising landscape, covering current trends and future developments. Her insights will include emerging technologies, changing consumer behaviour, and innovative advertising strategies.
Witness the thrilling evolution beyond traditional contextual methods as we explore groundbreaking strategies and the power of agentic AI. Discover how Seedtag's cutting-edge AI doesn't just analyse user interest – it deciphers it to deliver real, measurable business impact. And rest assured, innovation doesn't come at the cost of privacy; we'll unveil our unwavering commitment to privacy-centric AI marketing solutions that are revolutionising the industry.
Jose Manuel Muries - Cluster Director at Nissan United
Borja Fernandez Alonso - Country Manager Spain
Dominique Rose Van-Whinter will explore the cutting-edge advancements in Artificial Intelligence, with a specific focus on how AI agents are revolutionising workflows within the advertising industry.
Prepare to witness the dawn of a new era! Kartal Göksel will pull back the curtain on Seedtag's revolutionary Agentic AI! A journey into how the evolution of contextual, where interest, intent, and emotion are not just observed, but truly understood. Discover how Seedtag is shattering the boundaries of traditional content analysis to unlock consumer passions.
Fabien Magalon will discuss how contextual advertising effectively garners greater attention in the digital space and how this leads to proven success.
Fabio Arnau will delve into how Seedtag bridges the gap between attention and consumer intention. Their session will potentially explore Seedtag’s intentionality models for audience segmentation, strategies aimed at enhancing brand relevance and performance, and the critical role of understanding consumer interests and emotions in effective advertising.
Interactive sessions focusing on specific areas:
* Brandformance: Strategies for combining branding and performance objectives.
Content: Focus on balancing brand building with performance metrics using Seedtag’s AI.
* Research: Broken KPIs: how to measure what matters & inform future campaign success.
Content: Why a campaign-by-campaign approach doesn’t cut it and how to unlock fresh insights by building joint learning agendas for efficient planning and impact.
* Data & Insights: Utilising data to inform advertising strategies.
Content: Demonstrating how Seedtag Labs provides strategic insights.
* Creativity: AURA - Data meets creativity
Content: Discover how AURA by Liz unites audience intelligence, cognitive science, and generative AI to power data-driven, emotionally resonant creative across both Display and Video formats—turning insight into performance.
