Corp_Global Publisher Summit

Global

Publisher

Summit

Powering Sustainable Monetization in the Digital Landscape

September 10–12, 2025

OVERVIEW

Seedtag is holding an exclusive, invitation-only 2-day publisher conference in Madrid to spearhead the conversation into how premium content providers can continue to thrive in a privacy-first world. The event will feature a dynamic agenda comprising networking sessions, insightful discussions, action planning workshops, and an opportunity to quiz Seedtag's senior executives.

Agenda

DAY 1 - September 10th

3.00pm - 7.00pm

Arrival in Madrid and hotel check-in

6.30pm - 8.00pm

Optional Tuk-Tuk tour

8.00pm - 8.30pm

Free time

8.30pm - 11.00pm

Welcome dinner - Canopy Hotel Rooftop

DAY 2 - September 11th

Knowledge sessions

09.30am - 09.45am

Welcome to the day

Brian Gleason - Seedtag CEO

Rob Beeler - Founder & CEO of Beeler.Tech

Kick-off the Seedtag Publisher Summit with Brian Gleason and Rob Beeler, an exclusive event for publishers focused on powering sustainable monetization through three key pillars: AI, User Experience, and Brand Safety

09.45am - 10.15am

Seedtag Keynote

Jorge Poyatos - Seedtag CIO

Witness the thrilling evolution beyond traditional contextual methods as we explore groundbreaking strategies and the power of agentic AI. Discover how Seedtag's cutting-edge AI doesn't just analyse user interest – it deciphers it to deliver real, measurable business impact.

10.15am - 10.45am

The era of Neuro-contextual

Kartal Göksel - Seedtag CTO

Tina Iannacchino - Seedtag VP Publisher Partnerships, North America

Seedtag is pioneering a new era of advertising with the launch of neuro-contextual, the most advanced contextual solution on the market. By combining the power of Agentic AI and neuroscience principles, we go beyond traditional, upper-funnel contextual targeting by understanding how people think, engage, and make decisions—unlocking a deeper level of audience connection.

10.45am - 11.15am

Coffee break

11.15am - 11.40am

Agency and Publishers - 1:1 Interview

Tale Meester - OMD Strategy Lead

Rob Beeler - CEO & Founder of Beeler.Tech

A candid interview session with a leading agency, spotlighting what buyers truly expect from publishers. Hear firsthand the priorities, challenges, and opportunities agencies want publishers to understand.

11.45am - 12.15am

User Experience Panel with GeoEdge

Romi Rubanovich - GeoEdge Account Executive

Amanda Dean -The Weather Company VP Programmatic Partners & Strategy

George Odysseos - Planet Sport Group Chief Commercial Officer

Topics

1. Biggest Mindset Shift
2. Guiding Signals
3. The Win-Win
4. When Worlds Collide
5. Alignment in Action
6. Raising the Bar

12.25pm - 12.55pm

Break out rooms

- CTV

Kartal Göksel - Seedtag CTO

Adelbert Atienza - Time Out Managing Director, Global Programmatic & Ad Operations

- Display

Grego Martínez - Seedtag SVP of Product

Jorge Zabaleta - Seedtag Group Product Manager AdExchange

Discover how AI, smarter request strategies, flooring, and format innovation can help you unlock more value from display

1.00pm - 3.00pm

Lunch - Pabblo

Pl. Pablo Ruiz Picasso, 1

3.30pm . 4.15pm

Breaking the Genius Gridlock of AI to Unlock Publisher Potential

Dominique Rose Van - Winhter - CEO of Final Upgrade

This is a dynamic, hands-on session built to energize the room and shift mindsets. Designed for publishing professionals, it breaks down the practical role of AI in editorial, ad ops, content strategy, and monetization.

4.25pm - 5.00pm

Breakout rooms

- AI and Publishers

Alan Chapell - President of Chapell & Associates

- Emerging Ad Formats

Fernando Pascual - Seedtag SVP of Design

We'll explore how the future of creativity goes beyond formats, focusing on how AI and data can be leveraged to enhance and adapt creative strategies to each unique context, and how Neurocontextual helps us understand the impact of content on users,

5.00PM - 5.15PM

Wrap up of the day

5.15pm - 6.30pm

Free time

6.30pm - 8.30pm

Entertainment activity

1. Santiago Bernábeu Private Tour from 6.30pm to 7.30pm

Av. de Concha Espina, 1, Chamartín, 28036 Madrid

2. Virtual Reality from 7.00pm to 8.00pm

Pl. de Carlos Trías Bertrán, 3, Planta 1, Tetuán, 28020 Madrid

3. Flamenco show - Patio de Leones from 8.00pm to 8.45pm

Pl. de la Independencia, 4, primera planta, Salamanca, 28001 Madrid

9.00pm - 23.30pm

Dinner - Salvaje

Calle Velázquez, 62

DAY 3 - September 12th

Knowledge sessions

10.00am - 10-15am

Kick - off

Rob Beeler - Founder & CEO of Beeler.Tech

10.15am - 10.45am

It's time to rethink Brand Safety

Charlotte Diemer - Seedtag VP of Research & Measurement

Why brands and publishers should fight in the same arena, and ways of changing the game.

10.45 am - 11.10am

Brand Safety panel

Rob Beeler - Founder & CEO of Beeler.Tech

Shari Munoz - Seedtag Head of Research & Measurement, North America

Amanda Gómez - The New York Post SVP Revenue Operations & Ad Technology

David Rowley - News Corp VP, Revenue Technology

11.10am - 11.40am

Measurement Before the Bid: Unlocking a New Era of Trust, Transparency, and Brand Safety with HUMAN Security

Digital advertising can no longer rely on post-impression checks due to privacy changes, fraud, and AI-driven traffic eroding trust. HUMAN proposes a pre-bid measurement approach, enriching bid requests with secure, verifiable signals in real time. This enables stronger trust, higher CPMs for publishers, and more confident transactions for buyers—reshaping accountability in the open web.

11.40am - 12.00pm

Coffee break

12.00pm - 1.00pm

Breakout rooms

- First party data

Amanda Dean - The Weather Company VP Programmatic Partners & Strategy

- Advanced contextual targeting

Lauren Irvin - HUMAN VP Strategic Accounts

- Diversifying revenue

Rebeca Solorzano - Forbes SVP Programmatic Operations & Strategy

Adelbert Atienza - Time Out Managing Director, Global Programmatic & Ad Operations

1.00pm - 1.20pm

Wrap up Summit

1.30pm . 3.30pm

Lunch - L'Albufera

C. del Poeta Joan Maragall, 43

4.00pm - 09.00pm

Return home

Agenda

DAY 1 - September 10th

3.00PM - 7.00PM

Arrival in Madrid and hotel check-in

7.00pm - 8.30pm

Free time

9.00pm - 11.00pm

Welcome dinner

DAY 2 - September 11th

Knowledge sessions

10.00am - 10.15am

Welcome to the Summit

Alvaro Solá -SVP of Europe

Borja Fernández - Seedtag Country Manager of Spain

Opening session with Alvaro Solá and Borja Fernández, setting the stage for the summit and its objectives. Welcoming you to two exciting days filled with innovation, new ideas, and breakthroughs, setting the stage for the summit and its objectives.

10.15am - 10.45am

A new era for Advertising

Nathalie Lethbridge - Founder of Atonik Digital

Nathalie Lethbridge discusses the evolving digital advertising landscape, covering current trends and future developments. Her insights will include emerging technologies, changing consumer behaviour, and innovative advertising strategies.

10.45am - 11.25am

Where are we now at Seedtag / What makes us different

Jorge Poyatos - Founder and Co-CEO of Seedtag

Witness the thrilling evolution beyond traditional contextual methods as we explore groundbreaking strategies and the power of agentic AI. Discover how Seedtag's cutting-edge AI doesn't just analyse user interest – it deciphers it to deliver real, measurable business impact. And rest assured, innovation doesn't come at the cost of privacy; we'll unveil our unwavering commitment to privacy-centric AI marketing solutions that are revolutionising the industry.

11.25am - 11.55am

Coffee break

Knowledge sessions

12.00pm - 12.30pm

How does this work in reality - Case study with Nissan

Jose Manuel Muries - Cluster Director at Nissan United

Borja Fernandez Alonso - Country Manager Spain

12.30pm - 12.55pm

Client 1:1 Interview

James White - Seedtag Commercial Director UK & International

1.00pm - 3.00pm

Lunch - Pabblo

Pl. Pablo Ruiz Picasso, 1

Knowledge sessions

3.30pm - 4.30pm

External speaker

Dominique Rose Van-Whinter - CEO of Final Upgrade AI

Dominique Rose Van-Whinter will explore the cutting-edge advancements in Artificial Intelligence, with a specific focus on how AI agents are revolutionising workflows within the advertising industry.

4.30pm - 5.15pm

Seedtag 2.0 Agentic AI

Kartal Göksel - CTO of Seedtag

Prepare to witness the dawn of a new era! Kartal Göksel will pull back the curtain on Seedtag's revolutionary Agentic AI! A journey into how the evolution of contextual, where interest, intent, and emotion are not just observed, but truly understood. Discover how Seedtag is shattering the boundaries of traditional content analysis to unlock consumer passions.

5.15pm - 5.45pm

Q&A + closing day 1

5.45pm - 7.30pm

Free time

8.00pm - 8.45pm

Flamenco Show - Patio de Leones

Pl. de la Independencia, 4

9.00pm - 12.00am

Dinner - Salvaje

Calle Velázquez, 62

DAY 3 - September 12th

Knowledge sessions

10am - 10.10am

Day 1 remarks and welcome back to the final day of SIS 2025

10.10am - 10.30am

Publishers at partners panel

Nathalie Lethbridge - Founder of Atonik Digital

10.30am - 10.55am

Measuring success

Fabien Magalon- Co-Founder and CEO of Xpln.ai

Fabien Magalon will discuss how contextual advertising effectively garners greater attention in the digital space and how this leads to proven success.

10.55am - 11.20am

From Attention to Intention

Fabio Arnau - Performance VP of Seedtag

Fabio Arnau will delve into how Seedtag bridges the gap between attention and consumer intention. Their session will potentially explore Seedtag’s intentionality models for audience segmentation, strategies aimed at enhancing brand relevance and performance, and the critical role of understanding consumer interests and emotions in effective advertising.

11.20am - 11.35pm

Coffee break

11.40pm - 12.40pm

Breakout rooms

Interactive sessions focusing on specific areas:

* Brandformance: Strategies for combining branding and performance objectives.

Content: Focus on balancing brand building with performance metrics using Seedtag’s AI.

* Research: Broken KPIs: how to measure what matters & inform future campaign success.

Content: Why a campaign-by-campaign approach doesn’t cut it and how to unlock fresh insights by building joint learning agendas for efficient planning and impact.

* Data & Insights: Utilising data to inform advertising strategies.

Content: Demonstrating how Seedtag Labs provides strategic insights.

* Creativity: AURA - Data meets creativity
Content: Discover how AURA by Liz unites audience intelligence, cognitive science, and generative AI to power data-driven, emotionally resonant creative across both Display and Video formats—turning insight into performance.

12.45pm

Wrap up Summit

1.00pm - 3.45pm

Lunch - L'Albufera

C. del Poeta Joan Maragall, 43

4.00pm - 9.00pm

Return home

Speakers

Jorge Poyatos

Founder & Co-CEO of Seedtag

Rob Beeler

Founder & CEO of Beeler.Tech

Kartal Göksel

CTO of Seedtag

Daniel Freixo

Chief Supply Officer Seedtag

Mike Villalobos

SVP of Strategy and Commercial Operations -North America Seedtag

Charlotte Diemer

VP of Research & Measurement Seedtag

Tina Iannacchino

Vice President, Publisher Partnerships North America Seedtag

Jorge Zabaleta

Group Product Manager Seedtag

Marc Guldimann

Seedtag Country Manager Spain

Gabe Dorosz

Cluster Director at Nissan United

publishers that are joining us:

SPONSORS:

Sponsors:

HOST & EXTERNAL Speakers

Nathalie Lethbridge

"Host"

tbc

BENEFITS OF ATTENDING

UNLOCK THE FUTURE OF AI

INNOVATION & NETWORKING

2 DAYS OF CUTTING-EDGE INSIGHTS

WITH SEEDTAG & INDUSTRY LEADERS

CONNECT, LEARN & INNOVATE

EXPERIENCE THE BEST OF AI & TECH IN MADRID

ELEVATE YOUR SKILLS

HANDS-ON WORKSHOPS & CAREER-BOOSTING OPPORTUNITIES

RESTAURANTS

L'ALBUFERA

More than 35 years of experience that endorse us as the maximum exponent of the rich Levantine gastronomy and its famous rice dishes in Madrid.

Visit

PABBLO

Pabblo is the result of years of experience of Grupo Carbón. A perfect symbiosis between gastronomy, cocktail versioned and shows of impact in Torre Picasso.

Visit

SALVAJE

Discover an innovative approach to Japanese signature cuisine, where the careful fusion of traditional and design, quality and lifestyle intertwine to offer a unique experience.

Visit

This unique gathering is more than just an event—it’s an opportunity to connect with industry leaders, network with peers, and gain first-hand insights from Seedtag’s top experts and engineers.

POTENTIAL ENTERTAINMENT ACTIVITIES

TUK-TUK TOUR

Discover the best of Madrid in an express Tuk-Tuk tour. This tour presents you with a quick but enriching overview of the city, ideal for those who want a memorable Madrid experience.

TABLAO FLAMENCO

The tablao aims to break down the barriers between the audience and the artists, so that you can enjoy flamenco in its purest form without the need for microphones or amplification.

SANTIAGO BERNABÉU TOUR

Discover Madrid’s vibrant culinary scene on a delicious tapas tour. Stroll through the streets with a guide and sample authentic tapas dishes at around four popular bars, with a drink in each one.

E-BIKE TOUR

The E-bike Madrid Essential Premium Tour is a guided tour on an electric bicycle through the places of greatest tourist and cultural interest in the capital.